--- Large upfront investments to achieve savings that accrue later
--- Low mindshare
--- Opportunities fragmented across billions of devices in more than 100 million locations
--- Hard to measure efficiency
Web traffic to 4Home.com
Data from compete – 4Home has seen recent spike in traffic
4Home can increase traffic volume through partnerships
Partnership example - Leverage traffic from partner websites (PG&E)
Traffic statistics for pge.com
Unique visitors (estimated cookies) 1.5M
Unique visitors (users) 580K
Page views 21M
Total visits 2.1M
Avg visits per visitor 3.7
Avg time on site 7:30
Source: Data from DoubleClick AdPlanner by Google
--- pge.com generates 1000x number of visits compared to 4Home.com
--- PG&E accepts advertising on its website
--- 4Home could consider advertising on partner websites to increase brand awareness and acquire customers
Data from Google Insights
Google Insights search on the following terms highlighted on 4Home.com
Home security, home control, home monitoring, home health, home media
Key takeaway: Customer interest in health and security seem to be high compared to other areas
